SWC Photoshoot
The new photos are here and they look incredible. Before you start posting, a few quick ground rules so we're all on the same page.
We commissioned the shoot, so the images are SWC property. Think of them like our logo — you're welcome to use them, but they're ours, not stock photos floating around the internet.
Please don't use SWC photos to promote competing studios, classes, or services — group fitness, strength, Lagree, anything in our lane. The shoot was an SWC investment, and using it to drive business elsewhere puts us in an awkward spot.
Don't pair photos with other brands without approval from Craig or me.
We want real synergy between you as a coach/creator and SWC as a brand — when you grow, we grow, and vice versa. If you have a specific use case that doesn't cleanly fit the above (a brand partnership, a side project, a personal training page, etc.), just ask. We're almost always happy to figure something out together.
Questions → Daniel.